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45
Reasons to be online with The Benefit
Network!
1. You are dealing with an
audience that wants to read about
voluntary benefits! You are
never going to get more attention from a
prospect than when they are searching for
a solution that you have. If they have
hit our web page they want to learn more.
2. You can amortize the cost of a
professional web design over a
nationwide audience. Not to mention
include expensive redirects and
optimization techniques, try cost
justifying those investments for your
neighborhood market.
3. You are completely accessible. The
site is open 24 by 7, 365 days a year.
4. You are dealing with an
affluent market, the larger accounts.
People that use the Internet tend to have
more money and have a higher education
according to most studies.
5. Deal with a market that has
demonstrated an interest in you. Unlike
radio and Television, the
Internet is customer driven. People read
our materials because they need to find
out more about health insurance.
6. Deal with customers that are
ready to buy. Prospects will
begin researching when they are ready to
buy, they begun the buying process and
they are comparing or shopping or they
wouldn't be there.
7. You can create specialized
scripts for each target market
and use their unique language. You can
use medical terminology on one page for
Medical Clinics, and other terms for
trucking associations.
8. You can appeal to more
sophisticated buyers who hate
pushy sales people and manipulative sales
techniques. Prospects can use the
Internet to find the products they need
without fear of manipulation by
aggressive sales people.
9. Sending PowerPoint's and information
on line costs less. You save a
lot on postage.
10. Cut out distributors, or franchise
fees. Your commissions go 100%
directly to you, unless you
arrange a split.
11. Beat competitors that are not online.
If your competitors are online
and you aren't guess who will make the
sale?
12. Engage customer's
senses by using audio, video and
multimedia to create relationships.
13. Compete on an equal footing
against larger companies.
14. Use the collaborative portal
to gain competitive information.
15. Form alliances with brokers
and other agencies that will assist in
your business development.
16. Conduct consumer surveys,
with feedback forms clients can tell us
what they like and don't like.
17. Conduct market research,
we can perform trend analysis on the
product set and help you get ahead of the
market. For example, we may notice a
spike in research inquiries on Long Term
Care a few months before a spike in
purchases of Long Term Care, by paying
attention to the page hits we can
anticipate market movements that your
carrier will report six months later.
18. Understand the buying habits
of on line purchasers. By
capturing keystrokes and monitoring page
progress we can understand the buying
process better.
19. Generate Inquiries.
Prospects who read the information can
easily let you know they are interested
in learning more.
20. Qualify prospects,
we can ask the number of employees before
the lead is turned over.
21. Create lists of qualified prospects, prospects
who visit your site can be added to your
e-mail lists and databases.
22. Follow up on leads from other
media, prospects who see your
URL or e-mail address in ads in print,
direct mail can read more on your home
page or ask for a call.
23. Make appointments via the web or
phone via (have web conferences)
24. Answer questions via e-mail
- save postage.
25. Fulfil literature requests,
literature can be sent via e-mail or
links set up with product information
that can easily be e-mailed.
26. Invite customers to seminars or
demonstrations via web seminars.
27. Sell new products to
old markets.
28. Sell old products to
new markets.
29. Quickly and easily distribute
time sensitive information about
price changes, new products, etc.
30. Test sales prices and product.
31. Rotate featured items.
We can test product placement on the
pages to see which pulls better.
32. Lead prospects to your local
office.
33. Amass and distribute leads
from trade shows quickly and easily.
34. Further the sales process by providing
more content and demonstrations.
35. Drive sales by offering
incentives and coupons that can
be redeemed by calling for an
appointment.
36. Sell to targeted audiences
with special interests.
37. Sell to targeted audiences
with lifestyle interests.
38. Increase Business to Business
Sales. Many businesses are using
the Internet to find products and
suppliers.
39. Educate prospects and
customers. Use the site to
provide background information that helps
make the sale.
40. Build rapport with reporters
by responding to their online queries,
sending information quickly via e-mail
and tailoring messages to their needs.
41. Build relationships with
prospects by sending them monthly
newsletters which remind them of
your business.
42. Brand building , extend brand
image through a new medium.
Customers who are loyal to companies and
products wti trusted brand images will
follow them online.
43. Pre-empt positioning from
competitors. The first to market
often hold deep allegiance with
prospects.
44. Post job notices online,
Firms that have done this have reported
they find better qualified applicants
than from the newspapers.
45. Distribute reports to agents
quickly, even if they are
geographically dispersed.
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